Sri Lanka Tourism ventures into roadshow series in India

Tuesday, May 2, 2023

Sri Lanka Tourism is expanding its friendly bilateral and cultural connections with its Indian counterparts through a series of road shows in important Indian cities.

The Hindu reports that Harin Fernando, Minister of Tourism, stated during a road show in Kochi that Sri Lanka is seeing a significant rise in visitor arrivals, with India leading the way and clinching the number one position.

Sri Lanka’s tourism profits have increased, with roughly $530 million collected in the first three months of 2023, compared to $482.3 million in the first three months of 2022. The last three months alone in 2023 from January to March have seen 8,000 tourist arrivals a day, which is the highest since 2018, he said.

According to Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, the country provides a year-round destination for families. Sri Lanka is engaging with the Indian tourist sector to further showcase the country as a must-see destination.

“We are here in India with our stakeholders, representing hotels and resorts, destination management companies, and event management companies to reach out to our travel-trade partners in India to add value to a mutually fruitful relationship,” The Hindu quoted him as saying.

Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau told the Hindu, “Sri Lanka is a promising MICE destination for meetings, conferences, and incentives. The proximity and good connectivity enhance the appeal of Sri Lanka as a cost-effective and attractive place for MICE travellers.”

The target audience at these roadshows are tour operators, media, key Influencers, corporates, trade associations, and key tourism industry stakeholders in India.

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