Sri Lankan authorities aiming to attract 4 million tourists this year

 Tuesday, January 28, 2020 

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Sri Lankan authorities are aiming to attract 4 million tourists this year and revenue of $5 billion for an overall economic revival of the country, said Sri LankanTourism Minister Prasanna Ranatunga.

 

This will amount to doubling the arrivals, as the island-nation witnessed 1.91 million tourists in 2019.

 

Ranatunga said that a new long-term marketing plan for tourism boost will be drawn up for the tourism industry and the government within the next few weeks.

 

However, the government will continue with its “So Sri Lanka” tagline for its global publicity campaigns.

 

Ranatunga said that the Sri Lankan government hopes to see the average daily spending of a tourist go up from $180 to $210, and the average stay of a traveler going up from eight days to ten or more by the end of this year.

 

After the Easter Sunday terror attacks in April 2019, President Gotabaya Rajapaksa has prioritized the recovery of the country’s tourism sector.

 

Ranatunga added that the authorities are also working to create around 600,000 jobs in the tourism sector within this year.

 

India, China and Britain were the leading markets for Sri Lankan tourism in 2019.

 

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