Star Alliance Shatters Expectations with a Historic Sixth Consecutive Win as the World’s Leading Airline Alliance at the 2025 World Travel Awards

Published on December 9, 2025

Star Alliance has triumphed once again, earning the coveted title of World’s Leading Airline Alliance at the 2025 World Travel Awards, securing its sixth consecutive win. This prestigious recognition, announced at the Grand Final Gala Ceremony in Bahrain, underscores the Alliance’s unwavering dedication to delivering seamless travel experiences at every touchpoint of the customer journey—from booking and airport procedures to flight connections and loyalty programs.

Commenting on the achievement, Star Alliance CEO Theo Panagiotoulias said, “We are truly honoured to be named the World’s Leading Airline Alliance once again, especially knowing it reflects the trust of travellers and industry peers. Our focus has always been on making customer journeys feel effortless, and our lounges bring the experience to life. This recognition belongs to the teams across member airlines and the Alliance headquarters who make that possible every day, and we’re deeply grateful to our customers for their continued support.“

Star Alliance’s triumph at the World Travel Awards wasn’t limited to the alliance-level recognition. The Alliance’s Los Angeles Airport Lounge also earned accolades, receiving the title of North America’s Leading Airport Lounge for the sixth year in a row. This achievement reflects the lounge’s emphasis on comfort, design, and the attention to detail that travelers consistently value. It is a testament to Star Alliance’s ongoing efforts to create relaxing and premium environments that elevate the travel experience for all passengers.

The World Travel Awards, celebrating its 32nd edition in 2025, is one of the most respected and influential awards in the travel, tourism, and hospitality sectors. Winners are chosen through a global poll involving a panel of industry executives, along with consumer travel buyers. This makes the awards a true reflection of both professional opinions and customer satisfaction.

Graham E. Cooke, Founder, World Travel Awards, said: “Congratulations to Star Alliance on winning ‘World’s Leading Airline Alliance 2025’. This award reflects its unparalleled focus on delivering seamless, world-class travel experiences. The commitment and professionalism of the Star Alliance team continue to set new industry benchmarks.”

In addition to the alliance-wide award, individual member airlines of Star Alliance also claimed recognition at the World Travel Awards. These awards spanned four categories, showcasing the collective strength and service excellence that Star Alliance brings to travelers worldwide. Notably, Star Alliance member airlines took home titles such as World’s Leading Airline to Asia and World’s Leading Airline to Europe, further reinforcing the Alliance’s global influence and its unmatched commitment to delivering superior service and seamless connections.

This continued success at the World Travel Awards serves as further proof of Star Alliance’s dedication to enhancing the customer journey. By continually refining its offerings, from improved booking processes and airport procedures to better loyalty programs, the Alliance has cemented its position as the go-to choice for travelers seeking effortless, world-class travel experiences. The recognition also reflects Star Alliance’s collaborative approach with its member airlines, ensuring that customers enjoy a consistent and premium experience, regardless of the carrier they choose.

As Star Alliance continues to innovate and expand its services, the alliance’s commitment to providing passengers with a smooth, efficient, and enjoyable travel experience remains stronger than ever. With this latest victory at the World Travel Awards, Star Alliance has once again proven why it is the leading global airline network, setting the standard for excellence in air travel.