STPB ready to change Sanya into the world’s tourist destination in 2022

Published on : Thursday, January 6, 2022

As the world enters a brand new year, the Sanya Tourism Promotion Board (“STPB”) is ready to changeSanya into the world’s hottest tourist destination in 2022. Building on the momentum gained in 2021, this year will see the STPB continue to expand markets for inbound tourism and increase the popularity of Sanya’s major attractions, for making Hainan Island as a top global travel destination.

Since being established in 2020, the STPB has continually evolved Sanya’s tourism offering and innovated the region’s travel-related companies for luring visitors to the island. Over the past year, the STPB leveraged major opportunities by building the Hainan Free Trade Port, focusing on new trends within the tourism sector, expanding Sanya’s destination branding, and boosting its trade efforts for overall development of Sanya and to invite more tourists to its shores.

With warm weather, great scenery, and diverse experiences, Sanya is the perfect backdrop for work, travel and play.

Besides a new brand image appealing to younger travelers, the STPB hosted a number of activities under the Wonderland Sanya theme for giving peoplemore reasons to visit in 2021. These included the Hainan Island Fashion Week, Hainan Free Trade Port Internet Celebrity Creation Competition, Sanya International Diving Festival, Sanya x Game for Peace, and Sanya Parent-Child Study Trip Forum, along with activities to promote destination weddings, family travel, night tours, and e-sports tourism.

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