Study finds Saudi Arabia’s major rise in travel and tourism technology

Thursday, May 10, 2018

The technological advancements in the travel and tourism sector and rising online trends are shaping the future of the industry.

During the recent 2018 Arabian Travel Market in Dubai, unveiled  the ‘Middle East Consumer Travel Report 2018’ — a study co-sponsored by Amadeus Saudi Arabia and commissioned by InsightOut Consultancy — explores searching and planning habits of the region’s travelers in a digital era.

The report by Amadeus Saudi Arabia covered an overview of the travel industry and the latest highlights entailing consumer activities and mobile trends in the Middle East.

The travellers from Riyadh showed an increase in mobile bookings in the Saudi Kingdom with 32% followed by Jeddah with 31%. More than 40% of travellers in the region organize their trips online. There are 57% of travellers in the region book their flight fares only a week prior to their travel dates.

The report also said that the Middle East travel market is incredibly diverse when it comes to travel patterns.

While value is a key driver in travel decisions, more people admit to being more influenced by friends, family and colleagues (53%) than by search engines and review sites (47%) or actual travel agents (31%).

The research by Amadeus Saudi Arabia confirms that more travellers in the Middle East today will compare elements such as flights by themselves online (45%), instead of going to a travel agent to compare similar products and services (34%). Similarly, 64% of corporate travelers prefer to search, book and pay online for business trips; more than those who depend on their company or a travel agent (30% and 6%, respectively).

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