Suchetgarhborder being developed to promote border tourism in J&K

Published on : Saturday, October 9, 2021

PHD Chamber of Commerce and Industry (PHDCCI) organised its 9th webinar under Border Tourism Webinar Series on 6 October 2021 focusing on Jammu district for the promotion of Border Tourism in Jammu and Kashmir.

Delivering the Keynote Address, Mr. Sarmad Hafeez (IAS), Secretary – Tourism, UT of Jammu and Kashmir, informed that the tourism department is developing tourist facilities and roadside amenities around Suchetgarh border which is at a distance of 28 kms from Jammu. The department is also working with Border Security Force (BSF) and trying to replicate similar destination on the lines of Wagah Border.

He further said that the tourism department has identified few other locations for promotion of Border Tourism in Jammu and Kashmir and also trying to get funds sanctioned under Border Areas Development Programme (BADP).
There is a huge potential for tourism development and growth in Jammu & Kashmir, especially in the unexplored valleys of Jammu. The focus must be on providing experiential tourism as in today’s time, destination stays aren’t enough for the tourists.

Sharing the key motives behind the initiatives taken by the tourism department, Mr. Hafeez said that it is crucial to work with the trade bodies and people to ultimately uplift the economic conditions of the locals.

PHDCCI’s webinar was supported by the Ministry of Tourism, Government of India. It was also supported by annual sponsors such as DLF India; Multani Pharmaceuticals; UFLEX; JK Tyre & Industries; Marble City; Paramount Cables; SMC Investments and Advisors; Blossom Kochhar Aroma Magic; Comtech Interio; DCM Shriram Industries; RadicoKhaitan; R.E. Rogers India; Ajit Industries; Synergy Environics; EaseMyTrip; Continental Carriers; Timberworkz; Jindal Stainless; Modern Automobiles; P S Bedi& Co; IFFCO and Hindware.

The next Webinar on Border Tourism with Focus State – Mizoram is scheduled for 22 October 2021 from 3:00 PM – 5:00 PM and shall focus on Mamit district.

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