Sunshine Coast is to play vital role for tourism by 2032 Olympics year

 Thursday, March 16, 2023 


In Queensland, the Sunshine Coast is all prepared to play a crucial role, attaining a $44 billion budget target for tourism by the 2032 Olympics year.

That’s the analysis of Patricia O’Callaghan, the new Tourism and Events Queensland CEO, who last week was on the Coast as part of an assignment to explore all 13 of the tourism regions of the state within 100 working days.

She informed at a media conference organized outside Visit Sunshine Coast’s Maroochydore base that the local tour, which took in Noosa as well, would be a vital trip as the region by now added around $3b to the annual tourism economy of the state, and every year drew around four million visitors. In January, Ms O’Callaghan, took up her new position and said that she was confident about her plans to increase domestic visitor numbers through the accomplishment of the fledgling Bonza airline, at the present based at Sunshine Coast Airport, and globally with the declaration of Air New Zealand resuming direct flights all over Tasman.

She said that they know that for visitors to this state, Sunshine Coast is an important drawcard and meeting with Visit Sunshine Coast and the operators here on the ground is crucial to know their vision and ambitions and how they are planning to attain that growth collectively.

Domestically, they know that this is a vital market but globally, they know that there are some ambitions.

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