Susan Coghill becomes the new CMO of Tourism Australia

Published on : Wednesday, May 8, 2019

The peak tourism body of Australia, Tourism Australia, has endorsed Susan Coghill as the chief marketing officer.


Coghill will develop from her current role as general manager creative, content and campaigns to replace Lisa Ronson, who left the organization in March to join Coles.


Coghill was part of the team entrusted with Tourism Australia’s creative marketing project including 2018’s Dundee Super Bowl campaign. Also, she was a part of the team which of late selected M&C Saatchi to the organization’s agency roster.


For two years, Coghill has been at Tourism Australia, before she worked for News Corp, Qantas and Westpac along with working agency side for The Campaign Palace, Whybin TBWA, Publicis Mojo, M&C Saatchi and BBH and FCB in Singapore.


To quote Coghill, “This is an extremely exciting phase in our marketing journey at Tourism Australia. I think Dundee shows what can be achieved when you think big and are brave. It’s certainly that same bold ambition I’ll be encouraging as new CMO.”


Her appointment comes as Tourism Australia managing director John O’Sullivan declared he was quitting the tourism body in the coming month to become CEO and executive director of Experience Co.


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