SWISS to adopt new food and beverage concept with more fresh and quality items for its services from Zurich

Published on : Wednesday, November 18, 2020

Swiss International Air Lines (SWISS) will soon be providing Economy Class customers travelling from Zurich with a new food and beverage service. The new concept, which is already well established on flights from Geneva, where it has earned multiple distinctions since its introduction in 2018, is now to be adopted for short- and medium-haul services from SWISS’s Zurich hub from spring 2021, offering travellers a broad range of quality snacks and drinks that they can select according to their wishes and needs and can purchase on board.

The new product range is being developed using the highest quality standards throughout, from selection to preparation and presentation. The new concept also enables SWISS to put an even stronger emphasis on sustainability, by using ecofriendly products and packagings and by aligning production more closely to demand to minimize waste food disposal.

“Our guests today want to have a greater say in their individual travel experience,” explains SWISS Chief Commercial Officer Tamur Goudarzi Pour, “and that expectation is no longer always met through our present inflight food and beverage product. In Geneva, we already offer our customers the opportunity to select their preferred snacks and drinks themselves under our ‘SWISS Saveurs’ programme. We’ve been getting very good feedback on this quality product from the guests concerned. So we’ve decided to extend the programme to our flights from Zurich, too.”

The new food and beverage concept will put a firm focus on offering fresh products and a broad selection of snacks that have strong regional connections. SWISS will continue to provide all its passengers with a complimentary bottle of water and its popular SWISS Chocolate tablets. The present free standard snack will no longer be served.

The new food and beverage concept will be introduced in spring 2021. SWISS will be presenting its partner for the new concept and its full product range over the next few months. SWISS’s short- and medium-haul Business Class service concept will remain unchanged.


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