Switzerland endorses tourism solely for Saudi women

Published on : Thursday, March 29, 2018

Saudi womenAfter understanding the significance of Saudi Arabia women in Switzerland’s tourism, Switzerland Tourism and seven female partners representing top Swiss hotels reached here to provide directly Switzerland’s beauty and exclusively to the ladies in Saudi Arabia.

At the time of their visit, the delegation which comprise of representatives of Switzerland Tourism in Dubai and female partners from all the spectacular destinations like Crans-Montana, Bern, Lugano, Flims, Interlaken, and Zurich, get together with several female VIPs and royals through a total of seven events and gatherings.

Several experiences, attractions and extraordinary hotels are offered to the guests via events.

On Tuesday, in a press conference organized here in Jeddah, Matthias Albrecht, director of Switzerland Tourism in the GCC said: “Switzerland offers not only an unrivalled nature, fresh air and a fantastic climate but everything which is on the wish list of Arab ladies:


Exclusive spa treatments, delicious foods with natural and pure ingredients, strolls along deep blue lakes and green parks, as well as stylish shopping facilities in authentic and peaceful cities and cosy villages.”

To quote in an official statement issued by the Switzerland tourism, “Worldwide the same phenomena can be observed, women are the ones who decide where to go on holiday.


Mothers and wives take the lead when it comes to planning the next vacation for their families. Another trend, noticeable in the GCC, is that more and more ladies enjoy the beauty of Switzerland together with their friends, sisters, and mothers; they travel in women-only groups and focus on what they like. And there are plenty of reasons why Switzerland is a perfect destination for women to travel together.”

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