TTW
TTW

Table Mountain Cableway appoints Giselle Esau as a new brand manager

Saturday, April 18, 2020

Favorite

Table Mountain, one of the Seven Wonders of the Natural World, is ranked as the leading tourist destination in Africa. As such, its branding is tremendously important.

 

 

The Table Mountain Aerial Cableway Company (TMACC), prides itself on the brand it represents and the calibre of its staff members who have been ensuring that visitors to this landmark have a memorable experience. Wahida Parker, the Managing Director of TMACC said that the success of our company relies solely on the capabilities, hard work and dedication of our committed staff members.

 

 

Thus, the company has appointed a new brand manager.

 

 

To ensure that they continue building on their excellent track record, he is very excited to welcome their new Executive Brand Manager, Giselle Esau, as a member of their team

 

 

Esau has been in marketing for 8 years, specialising within the e-commerce industry. Having shifted her career to focus on the tourism industry, she aims to bring greater global recognition to TMACC by elevating the status of the iconic landmark. She hopes to to build on the already well-established brand and to foster growth within the tourism sector in her new role.

 

 

They want to bring a fresh look to the TMACC brand – a youthful spin on the current identity, with a digital-first attitude. To achieve this, we will be specifically focusing on a more digitally focused marketing strategy with plenty of brand-led campaigns in the near future.

 

With her appointment coming just as the COVID-19 pandemic forced the country into lockdown, she has some unique challenges to face. At the same time, Esau has support from the experienced TMACC crew which serves as a great help in easing the transition.

 

Share On:

Subscribe to our Newsletters

« Back to Page

Related Posts

Select Your Language

PARTNERS

AHIF
IITM
at-TTW

Subscribe to our Newsletters

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World'sPrivacy Notice.

Mar 26
March 26 - March 28
Mar 27
March 27 - March 30
Mar 27
March 27 - March 30
Mar 29