• Kerala aims to emphasize the regenerative aspects of Ayurveda for upholding tourism

    Published on : Tuesday, September 22, 2020

    Kerala is coming out with a plan that will emphasize the regenerative aspects of Ayurveda for upholding the state’s tourism sector, amounting to an estimated Rs. 45,000 crore in annual revenue. Ayurveda is an integral part of medical tourism, focusing …

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  • World’s first Ayurvedic resort, Somatheeram will join OTDYKH Leisure 2019

    Published on : Thursday, April 18, 2019

    Somatheeram, which is known as world’s first Ayurvedic resort, located in Kovalam (one of the popular tourist hotspot in South Indian sate, Kerala) will once again participate at the leading B2B travel exhibition OTDYKH Leisure, which will take place 10-12 …

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  • India leverages yoga, ayurveda to attract more US tourists

    Published on : Wednesday, July 4, 2018

    India is emphasizing on roadshows and the appeal of alternate therapies like yoga and ayurveda to attract maximum number of tourists from the U.S., whose numbers have swelled past those from the UK that represents the other big revenue earner …

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  • India Promotion of Ayurveda for International Medical Tourism

    Published on : Friday, August 4, 2017

    The Indian Ministry of Tourism has recognised Medical and Wellness Tourism including Ayurveda as a Niche product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination and attract tourists with specific interest. …

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  • India is growing in Wellness Tourism Industry

    Published on : Monday, July 3, 2017

    Wellness tourism in India is now fast growing and India ranked 12th in global wellness tourism map.   This global wellness tourism market is dominated by the countries like United States, Germany, China, Japan, India and France. Chennai is hub …

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  • Kerala aims to witness 7.5% growth in foreign tourist arrivals

    Published on : Wednesday, February 8, 2017

    This financial year, Kerala has started aiming at a 7.5% growth in the arrival of international tourists, motivated mainly by a strong upsurge in inbound tourism. This Indian state plans to achieve this goal with a special focus in the …

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