brand

  • Europe new tourism brand positioning- Value Over Volume

     Thursday, November 29, 2018

    The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.     Its market segmentation will see a change from demographics (where people live) to …

PARTNERS

Subscribe to our Newsletter

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World's Privacy Notice.