Saudi Arabia is emerging as a major MICE destination fueled by Vision 2030. With world-class infrastructure and international events the Kingdom is on the rise.

In 2025, Atlanta joins Boston, Chicago, Dallas, Washington, and Seattle in experiencing a skyrocketing surge in business travel, bringing new business events, trade shows, and conferences to the forefront.

ADNEC Group achieved a new benchmark by hosting 20 global events simultaneously across four international venues, reinforcing its leadership.

Anbessa MICE, a newly established leader in Ethiopia’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector,

Melbourne’s business events sector continues to grow, with new venues and hotel options set to boost the city’s appeal. The return of key international congresses and a new convention center in Geelong will expand its tourism offerings.

Germany’s 2024/2025 events report reveals a growing international market, a 21.5% rise in in-person attendance, and a greater focus on sustainability, highlighting the growing MICE industry’s global impact.

At the 2024 Arabian Travel Market, Emirates revealed exciting new collaborations with the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

Hanoi hosted the TPO Regional Meeting on March 28, fostering collaboration among cities and promoting Vietnam’s tourism. The event highlighted new tourism strategies and key markets like South Korea.

The global tourism event industry is on a rapid growth trajectory, with market value projected to soar from $1.6 trillion in 2022 to $2.5 trillion by 2032,

ICCA and AIME’s new partnership aims to expand business opportunities, advocacy, and professional development for the business events industry across Asia Pacific.