European Travel Commission

  • ETC : Europe maintains strong tourist arrivals in 2018

     Saturday, February 16, 2019

    The latest report from the European Travel Commission mentioned that Europe is still the most visited region in the world. It saw a six per cent upswing in international tourist arrivals as compared in 2018  to the previous year.   …

  • To increase Chinese tourists, Europe is looking on its visa-policies

     Saturday, December 8, 2018

    Countries all over the world long for China’s huge outbound travel market. However, when the mobility of those tourists get upset, so too are potential earnings. That’s the point the European Travel Commission (ETC) is all set to drive home …

  • Europe new tourism brand positioning- Value Over Volume

     Thursday, November 29, 2018

    The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.     Its market segmentation will see a change from demographics (where people live) to …

  • European Travel Commission set to launch first ever EU-China Virtual Cultural Tourism Fair

     Thursday, November 1, 2018

    European Travel Commission has adopted  a VR B2B travel conference, which will be the first-ever EU-China Virtual Travel Fair on Cultural Tourism.     This newest event will officially run from November 27 to 28,2018 although the conference “space” will …

  • Croatia, Slovenia acquire funds from ETC for tourism promotion in China

     Wednesday, August 29, 2018

    Croatian National Tourist Board announced that the European Travel Commission (ETC) has approved funds to Croatian and Slovenian tourism authorities for joint promotion in China.       “Experience Croatia, Feel Slovenia” is the campaign to expand the  visibility and …

  • ETC partners with VISITFLANDERS and IGLTA to promote LGBT travel in Europe

     Tuesday, June 26, 2018

    The European Travel Commission (ETC) has partnered with the International Gay & Lesbian Travel Association (IGLTA) and the Flemish tourist board VISITFLANDERS to present the Educational Forum on LGBTQ Tourism at the Hilton Brussels Grand Place on 21 June.   …

  • Europe is all set to lure Chinese visitors

     Friday, June 15, 2018

    As portion of the ongoing 2018 EU-China Tourism Year, the European Travel Commission (ETC) is narrowly checking the travel trends of Chinese tourists in the expectation of maximizing the potential of China as an incoming source market.   Utilizing air …

  • ITB China 2018 launches Conference line-up with Business Travel Day

     Monday, April 30, 2018

    ITB China has launched its brand new conference program for 2018, that would highlight areas including customized travel and travel tech, and will launch its inaugural Business Travel Day.   The ITB China Conference would commence on 16th May with …

  • Europe joins into new partnership with China outbound travel market

     Tuesday, December 12, 2017

    The European Commission-funded Partnerships in European Tourism project would be arriving in Beijing at the China Outbound Travel & Tourism Award in April 2018 as part of the 2018 EU-China Tourism Year.   Jean-Claude Junker, the President of the European …

  • ETC welcomes back Netherlands Tourism Board

     Friday, November 24, 2017

    The European Travel Commission (ETC) welcomed back The Netherlands Board of Tourism & Conventions (NBTC) among its full members responsible for branding, marketing and developing the Netherlands on a national and international level.   During the yesterday’s session of the …


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