In 2025, Dubai broke tourism records, attracting a record 19.59 million international visitors, marking a 5% increase from the previous year. This success is a result of the city’s cutting-edge global marketing campaigns, a packed calendar of iconic events, and …

Labuan’s tourism players urge the government to enhance global marketing, improve flight connectivity, and appoint celebrity ambassadors to boost international arrivals.

South Korea aims to attract 30 million foreign tourists by 2026 with a sweeping tourism overhaul. Learn about the strategy, including AI transformation and regional revitalization.

Nespresso’s TikTok campaign generated $705,000 in revenue changing the way travel and hospitality brands approach social media marketing in 2025.

Los Angeles Tourism announces Eileen Hanson as Chief Marketing Officer to drive the city’s growth as a leading global tourism destination.

Celine Du joins Pan Pacific Hotels Group as Chief Commercial and Marketing Officer, bringing 30 years of experience to elevate brand strategies and drive global growth.

Australia has taken a bold step to boost its tourism sector by launching a dynamic media services tender aimed at enhancing its global destination presence.

Dubai sees a 13% increase in UK visitors in H1 2025, highlighting the city’s appeal with new hotel openings, campaigns, and world-class events driving global tourism.

Tourism market of Vietnam set for explosive growth, projected to reach USD 79.6 billion by 2035, driven by strategic initiatives and enhanced experiences.

Starting January 2025, Grey London will lead the global creative initiatives for Tourism Ireland. This strategic move aims to enhance the appeal of Ireland as an attractive tourist destination worldwide.