Kenya’s tourism marketing organization said on Tuesday that it will use music festivals to develop and increase its domestic tourism portfolio. According to John Chirchir, interim CEO of the Kenya Tourism Board (KTB), the domestic market is a big area …

The official said that Kenya’s best performing year was 2019, which closed at 2.05 million arrivals, and the government has already set in motion a number of initiatives to deliver the ambitious arrival figures.

In Diani, Kwale County, visitors started arriving mid-December. According to Jacaranda Indian Ocean Beach Resort Operations Manager Dancun Kiroro, majority of the domestic tourists are from Nairobi.

The tourism sector has received a major boost from the Indian market with a visit of about 300 tourists for an excursion of the country’s tourism products.