Sabah, the jewel of Malaysia, stands as a beacon for travelers seeking unparalleled adventures, immersion in nature, and a deep dive into diverse cultures. Nestled in the heart of Borneo, Sabah offers a rich tapestry of biodiversity, cultural vibrancy, and sustainable tourism practices that set it apart as a premier destination for eco-conscious travelers worldwide.

Nestled in the northern part of Borneo, Sabah is a treasure trove of natural wonders and rich cultural heritage, making it a captivating destination for travelers seeking both adventure and cultural immersion. The state’s tourism sector has seen significant growth, largely attributed to its successful positioning within the Southeast Asian tourism market.

In this guide, we’ll take you through the must-visit tourist attractions in Sabah, showcasing why this enchanting land should be your next travel destination.

In an engaging conversation at ITB Berlin 2024, YB Datuk Christina Liew, Minister of Tourism, Culture and Environment, Sabah, Malaysia, shared profound insights into the thriving tourism sector of Sabah with Apratim Ghoshal, the Founder Editor of Travel And Tour World. This exclusive interview delved into various aspects of Sabah’s tourism, including its major inbound markets, the promotion of wildlife tourism, the significance of biodiversity conservation, the cultivation of rural tourism, and the innovative strategies being employed to enhance the regional tourism economy.

At ITB Berlin 2024, Sabah, Malaysia, has taken a distinctive approach to presenting its eco-tourism offerings, underscoring a commitment to environmental preservation alongside the promotion of its breathtaking natural landscapes.

Sabah is committed to further strengthen its foothold in the vibrant Singaporean tourism market, said Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai.

AirAsia unveiled a distinctive tribute livery today in memory of the late Datuk Irene Benggon Charuruks, an esteemed figure in Sabah’s tourism and the former General Manager of the Sabah Tourism Board. A pivotal force in shaping and promoting Sabah’s …

With the help of a significant event, Sabah reveals the Kinabalu UNESCO Global Geopark at the World Travel Market 2023. This was organized at London’s Excel. On behalf of the Ministry of Tourism, Hon. Datuk Joniston Bangkuai, defined the Kinabalu …

The steadfast commitment of the Sabah government to conservation aligns seamlessly with their sustainable tourism, earning commendations.

Only lesser than 1 million travelers came to Sabah in the course of the initial five months of this year, asstated by the state’s Chief Minister’s newest tourism statistics. Datuk Seri Hajiji Noor, Chief Minister of Sabah, said that local …