Tourism Australia is inaugurating a marketing campaign in China. China is reopening its borders. However, the COVID-19 testing requirements will continue to be followed as usual. The Australian tourism body is inaugurating a localized form of the ‘Don’t go small, …

Prior to the pandemic business events was a strong performing sector for Australia with 1.04 million arrivals, spending A$4.5 billion for the year to 31 December 2019.

A three-year marketing contract between Tourism Australia and Singapore Airlines has been inked to promote corporate travel to Australia. To promote Australia as the best location for business gatherings, Tourism Australia and SIA will work together to implement a variety …

Tourism Australia’s first global marketing campaign since borders reopened earlier this year signals the beginning of Australia’s full-scale return to the international visitor market. The campaign will work to re-engage visitors with Australia’s unique offering and drive future bookings for …

Tourism Australia’s new global campaign, Come and Say G’day, is set to go live in key international tourism markets around the world from tomorrow (Thursday, 20 October 2022) to remind international travellers why There’s Nothing Like Australia. The multichannel Come …

Tourism Australia’s newest brand ambassador is Ruby, a computer-generated kangaroo. Ruby is the face of Australian tourism. It has the potential to become ingrained in the identity of Australia worldwide, just as others have done before her. Advertising companies have …

The latest global campaign, featuring the cartoon creature voiced by Australian actor Rose Byrne, was unveiled to the world on a major digital billboard in Tokyo on Tuesday, kickstarting a world tour to officially launch in New York on 19 October.

Tourism Australia has unveiled that travel and tourism communications, Turner, has been chosen to help its PR and communication activities in North America. Turner will put into practice and run a brand marketing approach via consumer and trade media, advocacy …

Tourism Australia is depending much on the India-Pakistan cricket tournament at the ICC T20 World Cup scheduled in October in Melbourne to attracttourists from India. The World Cup will be held in Australia in the months of October and November. …

Phillip Island is going to have a brand new chocolate factory. Andrews Labour Government is going to expand support a local tourist attraction for additional funds to create the chocolate factory. The central agenda behind this plan is to create yet another reason for the tourists to be crazy about Phillip island.