A new immersive video has been released by Tourism Australia with the name Tune into Aus to imitate the exclusive feeling of vacationing in Australia, and remind potential international travelers of the incredible experiences on offer as the destination is …

With an all new look and improved functionality for users, Tourism Australia has updated its Aussie Specialist program as the country is all prepared to open its international borders to visitors once again. The Aussie Specialist Program functions in juxtaposition …

Tourism Australia has relaunched the Aussie Specialist Program and made it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia. The Aussie Specialist Program, which is run in conjunction with …

Tourism Australia has re-launched the Aussie Specialist Program, making it easier for travel sellers around the world to acquire skills that they need to promote and sell Australia in a better way. The Aussie Specialist Program, which is run in …

Last year in May 2020 when pandemic was in early phase, Tourism Australia introduced its $9m domestic tourism campaign. According to recent predictions from GlobalData destination marketing insights report, the marketing efforts will help put down the foundations for record …

The next phase of Tourism Australia’s Holiday Here This Year campaign launches today, with ambassadors Hamish Blake and Zoe‐Foster Blake showcasing some of Australia’s most epic holiday experiences. The new $9 million Epic Holidays campaign urges Australians to travel further, …

Tourism Australia has announced the promotion of Susan Coghill to Chief Marketing Officer, by replacing Lisa Ronson who left Tourism Australia in March.     In her current role as General Manager Creative, Content and Campaigns, Susan Coghill has helped …

Tourism Australia has announced the appointment of M&C Saatchi to manage its global creative services account, after a review.     Clemenger BBDO in Sydney and Drogra5 in New York were among the incumbents. Saatchi’s pitch was spearheaded by its …

Tourism Australia welcomed Mandy Wu as Country Manager for China.     China is Australia’s largest and highest yielding international inbound market.     Based in Shanghai, Mandy Wu will set the direction of Tourism Australia’s marketing and Public Relations …

  Sally Cope has been appointed as the new regional general manager for Tourism Australia in UK. She will be looking after Australia’s fourth largest international inbound tourism market which brought 733,000 visitors to Australia last year.   She is …