The WTM Global Travel Report, unveiled at WTM London 2023, highlights a significant shift in the preferences of holidaymakers. Sun loungers are being forsaken for a desire to explore nature, savor culinary delights, and embrace wellness experiences, reflecting an increasing demand for unique and authentic encounters while traveling.

The WTM Global Travel Report, revealed at WTM London 2023, highlights a mix of opportunities and challenges for the travel industry. Despite rising travel costs, the ongoing “revenge travel” trend, where consumers make up for lost travel experiences during the pandemic, has kept demand high. Higher prices are a concern but have not yet deterred travellers.

The latest WTM Global Travel Report, unveiled at WTM London on November 6, 2023, reveals a growing trend towards “affordable luxury” in the travel industry.

Research released today confirms that the strong performance from Saudi Arabia and United Arab Emirates is behind the Middle East tourism industry’s full recovery from the pandemic.