Taiwan focused on ‘Holiday for Healing’

Published on : Monday, April 13, 2020

Taiwan is  exploring ways to recover from the situation of the crises owing to the pandemic and the Taiwan Tourism Bureau (TTB), in close contact with all stakeholders within Taiwan and in India.


TTB’s communication will embark on a new campaign focusing on ‘Holiday for Healing’ keeping the fact in mind that safety and health of all travellers will be paramount when people start travelling again.


The main focus will be  on enriching holidays which emphasise on quality time being spent together by families, friends; rejuvenating experiences; greater interaction and experience with the culture of Taiwan and its people instead of large, crowded festivals; and finally, continued transparency on the health situation, and prioritising the wellbeing of all visitors

‘Holiday for Healing’, Dr Trust HJ Lin, director of India, Asia Pacific and Middle East at of TTB considering India mentioned that India has been and will remain an important market for them. At the start of the year, they announced that 2020 would be the year of promoting the mountains in India. And once things improve and travel resumes, this theme becomes more pertinent than ever.”

Taiwan was estimating at a 20% growth in this year’s tourism from India. Based on prolongation of the health situation and prioritising the wellbeing of travellers, a revised estimate is only possible once the situation improves globally.

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