Published on : Saturday, January 27, 2018
The opportunity is now huge for Wheely to become the exec and VIP-class car service of choice for Londoners, targeting the £500 million exec and VIP-class car hire segment.
Tens of thousands of Wheely clients generated over 1 million rides in 2017. Now Wheely is expanding its operations in London, relaunching two key products – EXEC (E-Class) and VIP (S-Class). The company will strive to provide better price/quality of service than UberExec and VIP, currently the no-alternative premium options in London.
Wheely is already a licensed private hire operator in London. Only 30% of drivers qualify for Wheely as they undergo rigorous testing. Wheely will be investing up to $10 million in advertising and in onboarding drivers in London throughout 2018.
“Wheely is using the newest premium cars (2016 or later, mainly Mercedes-Benz) and is working with experienced drivers who know the city and meet high standards of service and VIP-level etiquette. It puts us in a good position to win over London – the largest exec car hire market in Europe by market size,” – says Anton Chirkunov, founder and CEO of Wheely.
Wheely’s business model is already proven in Moscow where it provides a full range of services from EXEC (E-Class) to VIP (S-Class), EXEC MPVs and LUXE (Mercedes-Maybach). For the past 5 years, Wheely has experienced a booming 100% YoY growth, retaining its competitive edge in the executive car hire segment. Wheely upholds strict driver and vehicle requirements.