Targetting £500M exec car hire market Wheely relaunched

Published on : Saturday, January 27, 2018

WheelyWheely, an on-demand online service for ordering luxury and executive rides with personal chauffeurs, relaunches in London in January 2018.



The opportunity is now huge for Wheely to become the exec and VIP-class car service of choice for Londoners, targeting the £500 million exec and VIP-class car hire segment.



Tens of thousands of Wheely clients generated over 1 million rides in 2017. Now Wheely is expanding its operations in London, relaunching two key products – EXEC (E-Class) and VIP (S-Class). The company will strive to provide better price/quality of service than UberExec and VIP, currently the no-alternative premium options in London.



Wheely is already a licensed private hire operator in London. Only 30% of drivers qualify for Wheely as they undergo rigorous testing. Wheely will be investing up to $10 million in advertising and in onboarding drivers in London throughout 2018.


“Wheely is using the newest premium cars (2016 or later, mainly Mercedes-Benz) and is working with experienced drivers who know the city and meet high standards of service and VIP-level etiquette. It puts us in a good position to win over London – the largest exec car hire market in Europe by market size,” – says Anton Chirkunov, founder and CEO of Wheely.



Wheely’s business model is already proven in Moscow where it provides a full range of services from EXEC (E-Class) to VIP (S-Class), EXEC MPVs and LUXE (Mercedes-Maybach). For the past 5 years, Wheely has experienced a booming 100% YoY growth, retaining its competitive edge in the executive car hire segment. Wheely upholds strict driver and vehicle requirements.

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