Targeting Swedish tourists for Ireland

Saturday, November 13, 2021

Tourism Ireland, together with partners from Ireland, attended Travel News Market in Stockholm this week, to promote Ireland to key Swedish tour operators and travel agents.

The one-day B2B event was a valuable opportunity to meet, and do business with, influential Swedish travel professionals. The Irish companies engaged in a series of one-to-one, pre-scheduled appointments, to negotiate and exchange vital contracts for 2022.

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to attend Travel News Market in Stockholm in person this week. It was a really good opportunity to highlight the many great things to see and do around the island of Ireland to key Swedish travel professionals. Travel News Market also provided a valuable opportunity for our partners from Ireland to showcase and sell their product.”

In September, Tourism Ireland kicked off its new ‘Green Button’ campaign in the Nordic region. It’s a €320,000, multi-media promotional campaign, which will run through November 2021. The campaign aims to generate awareness of the island of Ireland among Nordic travellers and drive bookings for short breaks and holidays here.

Emer Mac Diarmada continued: “We are rolling out our new ‘Green Button’ campaign in the Nordic countries right now, to re-start tourism and encourage Nordic travellers to ‘press the Green Button’ and book the island of Ireland for their next holiday. Our key message is that we cannot wait to roll out the green carpet and welcome back our Nordic visitors.”

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