Friday, September 21, 2018
The Tourism Authority of Thailand (TAT) has signed a Memorandum of Understanding with Expedia Group. The partnership will have traveler-centric insight sharing and trends that will help boost up TAT’s capabilities to more efficiently plan promotional campaigns that will draw travelers and encourage them to stay longer in Thailand. Also, both the parties are anticipated to start on joint destination marketing campaigns to emphasize the unexplored and unique tourist attractions of Thailand in its secondary cities, promoting wide assorted lodgings to Expedia Group’s 675+ million monthly visitors globally.
Also, Expedia Group will introduce main programs in destination marketing and skills transfer to the local hospitality industry in secondary cities. Workshops for local hotel partners will comprise ways to influence Expedia Group’s Partner Central platform to perk up skills development and build revenue and hotel management capabilities among local SME hotels.
Other features of the cooperation include joint corporate social responsibility (CSR) campaign targeted at developing environmental consciousness among hotels in Thailand and decreasing the use of single-use and general plastic items in their properties.
To quote Yuthasak Supasorn, Governor, Tourism Authority of Thailand, “TAT has a vision to become the leader in promoting sustainable tourism in Thailand. We launched campaigns aiming to increase both domestic and international tourism early this year.
TAT also launched the latest campaign ‘Amazing Thailand Go Local’ to promote the unique beauty of 55 secondary destination cities to travellers worldwide boasting each city’s unique features which we believe will meet the needs for the diverse range of tourists coming to Thailand. This collaboration with Expedia Group, through the signing of this Memorandum of Understanding, will help boost tourism to secondary cities and also align with the government’s domestic tour personal income tax break campaign in 2018, aimed to promote tourism in these areas.”
