TAT eyes India & Malaysia markets

 Friday, November 4, 2022 



To short-haul markets, the Tourism Authority of Thailand will move its focus with an aim to attain its target of 18 million foreign arrivals in 2023.

Thanet Phetsuwan, the deputy governor of marketing for Asia and South Pacific for TAT said the authority will mainly aim on Malaysia and India and other Asian tourism markets after it has got sure that China would preserve its strict travel restrictions related to Covid.

Thanet said that after at the general assembly of the Communist Party of China, the Chinese President, Xi Jinping reconfirmed the zero-Covid policy in the middle of the October, the TAT had to regulate its plan by not waiting for tourists from China.

Thanet explained that for 2023, TAT made a base case scenario forecast of 18 million arrivals from abroad on the basis of the current rate of Chinese arrivals. At present, only businessmen and students are permitted to travel out of China.

However, if China reopens its country completely, the TAT anticipates that the foreign arrivals in 2023 will soar to 39 million, Thanet added.

The two main factors for the tourism recovery of Thailand in 2023 are whether China would reopen its country and whether Europe would remove itself from the crisis of oil price that has made expensive air tickets for long-haul travellers, Thanet explained.

He said Thailand is quite concerned for the tourism market of China because in 2019, tourists from China constituted 30 per cent of foreign arrivals.

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