TAT premiers new advertising film

Tuesday, November 7, 2023


Today the Tourism Authority of Thailand premiered its newest advertising film – Meaningful Relationship in a gala event. This was done at the WTM2023. It has scheduled a broadcast that started from yesterday i.e., 6th November 2023 till 31st October 2024 via offline and online media platforms along with the social media accounts of TAT including those of the 29 TAT offices worldwide.

The thematic advertising film is 3.37 minutes long. It represents characters of tourists from three countries that speaks Portuguese, Korean,and French. The subtitles are in English. With dubbed English and English subtitles, the cut version is 30 seconds long.

In the film, the landmarks, attractions, community-based tourism villages, and housingseemsto be located in Chumphon, Kanchanaburi, Nakhon Phanom, and Bangkok.

TAT hopes the Meaningful Relationship advertising film willmotivaterichtravellers to come to Thailand and this in return will help reach the target of 25-30 million arrivals with 1.5 trillion Baht revenue by the end of 2023.

The number is expected to rise to a total revenue of 3 trillion Baht with 1.92 trillion Baht pouring from the global market.

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