TAT takes the Tourism 4.0 initiative to develop Thailand

Published on : Thursday, August 24, 2017

Tourism Authority of Thailand (TAT), a government body responsible to crater tourism in Thailand and promote the country in the international arena.

Now TAT is adopting a Tourism 4.0 initiative to focus on the Thai destinations and the unique culture of Thailand.

The Tourism Authority of Thailand will promote the new routes which are connecting Thailand with neighbouring countries like Cambodia, Laos, Myanmar and Vietnam.

Thailand is now to cash in on the development of the government’s Eastern Economic Corridor (EEC) project.

Walailak Noypayak, TAT Executive Director for ASEAN, South Asia and the South Pacific Region stated that the government intended to apply the philosophy of the “sufficiency economy” which is based on the principles of traditional Thai culture into its development plan for a 4.0 economy.

The model known as Tourism 4.0 will be carried out along with the modernism to develop the manpower, strengthen society, sustain economic growth and ensure a more equitable distribution of wealth and opportunities.

Thailand is now enabling itself to achieve the sustainable development goals of UN under 4s: Save the Planet, Secure Peace, Sustainable Growth and Shared Prosperity.

The sufficiency economy in Thailand aims in creating a balanced and sustainable development at all levels, from the individual, family and community to society at large by developing people’s ability to cope appropriately with critical challenges in a fast-changing world.

The philosophy of the economic growth consists of three components like moderation, reasonableness and self-immunity.