TCEB is all prepared to endorse Thailand as the MICE business hub of Asia

Wednesday, January 9, 2019

After its immense success to date, the TCEB has aimed its sights on making more than 1,200 industry-standard rooms offered by 2023, and showcasing the largest number of MICE (meetings, incentives, conventions and exhibitions) venues in Asean. Besides, Thailand Sustainable Event Management Standards, or TSEMS, will be introduced in 2020 in response to the trend towards business operations with social and environmental concerns, TCEB president Chiruit Isarangkun Na Ayuthaya declared on Monday. Also, he described Thailand MICE Venue Standards, or TMVS, as one of the prime projects all set to control the power of the MICE industry of Thailand and grow at par with its international competitors with genuine competitiveness, in harmony with the policy of the government to feature MICE as one of the businesses that generates major income for the country.

Chiruit explained, “Standardisation is a key element of trustworthiness and is a tool to assure the country’s readiness. It reflects the professionalism of Thailand’s MICE venue operators in regard to attracting events, as well as domestic and international organisers to choose industry-standard venues. Launched in 2014, the project has been warmly welcomed by venue operators. Thailand is the first in Asean to initiate MICE venue standard certification, and push forward as Asean MICE Venue Standards, or AMVS.”

Achievements of the project has satisfied previous five-year venue development model scheme (2015-2019), which features six main strategies: the development of a Thailand MICE Venue Standard to conform to international standards; the development of personnel capabilities; the development of IT systems; public relations and marketing support; promotion of a venue standard among Asean countries; and enforcement of a MICE venue standard towards sustainability.

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