TCL Launches Winter Wonderland in Milan to Celebrate the Olympic Games: What You Need To Know

Published on December 9, 2025

TCL, a leading global technology brand and Worldwide Olympic and Paralympic Partner, has launched an enchanting Winter Wonderland in Milan to celebrate the Milano Cortina 2026 Olympic Winter Games. The centerpiece of the celebrations is the stunning 29-meter Tree of the Games, which was lit up during a grand ceremony on December 6, 2025, in Piazza del Duomo, one of Milan’s most iconic public spaces. This grand tree, along with the festivities surrounding it, officially marks the beginning of the “Wishes for Greatness” themed winter village, open to the public from December 6, 2025, to January 6, 2026.

The event, which highlights Milan’s role as a host city for the 2026 Winter Olympics, has transformed the city square into a hub of festive cheer and Olympic spirit, offering visitors a unique blend of holiday traditions and cutting-edge technology. This immersive celebration, sponsored by TCL, brings together the spirit of the Games and the city’s vibrant cultural heritage.

A Magical Winter Wonderland in the Heart of Milan

The Wishes for Greatness Winter Wonderland features a variety of interactive and immersive experiences for visitors. Located in the heart of Milan’s Piazza del Duomo, the village includes five transparent igloos, each representing one of the five continents. These igloos, adorned with sport-inspired decorations, provide a glimpse into the upcoming Winter Games and showcase TCL’s latest innovations in technology.

Each igloo offers a unique experience for guests. For example, the “Harmony Theatre”, inspired by Europe, allows visitors to enjoy figure skating performances with immersive sound powered by TCL’s X11K QD-Mini LED TVs and Z100 Wireless Free Sound Speakers. The experience is further enhanced with TCL RayNeo X3 Pro AR glasses, allowing viewers to see virtual figure skating dances come to life.

This spectacle is not just about watching but interacting with the magic of winter sports. Visitors can take photos with retro binoculars and mask props or simply relax and enjoy the winter festivities. TCL’s fusion of artificial intelligence and cutting-edge audiovisual technology brings visitors closer to the Olympic spirit, amplifying the excitement and anticipation leading up to the Games.

A Sustainable and Engaging Celebration

In addition to its technological innovations, TCL has made sustainability a key element of this year’s celebration. The Tree of the Games, which graces the Piazza del Duomo, was sourced from Dimaro Folgarida in northern Italy, where it had been removed for road safety purposes. Not only is the tree a striking symbol of the festive spirit, but it has been crafted using reusable materials to minimize environmental impact. The tree’s large luminous snowflake crown has been used for the third consecutive year, while the custom-built base beneath the tree has been used for seven years, aligning with TCL’s commitment to sustainability.

At the end of the festive season, the materials from the tree will be repurposed by the Consorzio Nazionale Sistema Arredo (National Furniture System Consortium) to create wooden boards, which will then be donated to a social carpentry workshop at the Monza Penitentiary to make handcrafted wooden objects.

Celebrating the Olympic Spirit and Innovation

This grand winter wonderland is a testament to TCL’s commitment to both celebration and innovation. By partnering with the Milano Cortina 2026 Organizing Committee and the City of Milan, TCL has helped bring the Olympic Games’ spirit to the public in a meaningful and immersive way. The event offers a perfect blend of festive entertainment and an exciting preview of the Olympic Winter Games set to begin in February 2026.

The Winter Wonderland also serves as a prelude to the upcoming TCL Creative Exhibit at the Olympic Village during the Games. Running from February 4 to 22, 2026, the exhibit will showcase TCL’s cutting-edge technologies and highlight the Olympic values of excellence, friendship, and respect. This experience will bring visitors closer to the action and immerse them in the Games’ atmosphere with interactive displays, smart home appliances, and virtual experiences powered by TCL’s innovations.

A Celebration of Global Unity and Greatness

The launch of the Winter Wonderland in Milan is more than just a holiday celebration; it marks the beginning of TCL’s role in shaping the Olympic Winter Games experience for millions of spectators worldwide. The festivities, technology showcases, and Olympic-themed experiences set the stage for an extraordinary celebration of winter sports and global unity.

In addition to the Winter Wonderland in Piazza del Duomo, TCL will showcase its brand and products at Milan’s Central Station and within the Olympic Village. By blending technology and festive celebration, TCL is helping bring the world together to celebrate not only the Olympic Winter Games but also the potential for greatness in all areas of life.

Milan’s Festive Season Kicks Off with TCL’s Winter Wonderland

TCL’s grand “Wishes for Greatness” Winter Wonderland in Milan marks the start of an exciting countdown to the Milano Cortina 2026 Olympic Winter Games. With its breathtaking Tree of the Games, themed igloos, and immersive experiences, the winter wonderland is bringing the Olympic spirit directly to the people of Milan and visitors from around the world.

As Milan continues to shine as a host city for the upcoming Winter Games, TCL’s festive celebrations are not only about holiday cheer but also about connecting people from all corners of the world through the magic of winter sports, technology, and the Olympic spirit.