Published on : Wednesday, March 13, 2019
At ITB Berlin 2019, Apratim Ghoshal, Editor, Travel And Tour World had an exclusive interview with Rajesh Prasad, IAS, Principal Secretary to the Government of Assam, Department of Agriculture and Tourism and Agriculture Production Commissioner, Assam.
He tells us that Assam tourism are trying to capture the whole Europe especially smaller places like East Europe countries. In West European countries, they are participating in London, Berlin and other places so that people from these countries can go to Assam.
Assam tea is already a brand name all over the world. Other aspects of tourism that they are showcasing in ITB Berlin are tea and golf tourism, religious tourism, adventure tourism, eco tourism, cycling, UNESCO Heritage sites and more.
Watch the video to know his views on flood tourism, connectivity, Assam festivals, cuisine, how Priyanka Chopra added value to the Awesome Assam campaign and more.