Published on : Thursday, July 26, 2018
Technology has driven the youth of today to heavily invest in the adventure travel and tourism industry. As per the Nielsen research report of 2016 submitted to Indian Ministry of Tourism, tourism is one of the largest employers as it provides employment to one out of eleven employable persons. And, this one is usually the type of self-employment in the most sought-after niche of tourism—adventure tourism. The statistics are expected to increase exponentially by 2030.
The adventure travel is growing at around 70% every year. Tour operators said they were growing continually as shown in the Adventure Travel Trends Snapshot Survey conducted by Adventure Travel Trade Association (ATTA) in early 2018. Over the past few years, a major shift has been observed in the interests of the travelers —from cultural or ethnic tourism to adventure experiences which includes exploring remote or secluded areas with quest for the unexpected. ATTA defines adventure tourism as a trip or tour which involves the natural environment, physical activities, and cultural immersion.
The adventure activities such as Bungee Jumping, High-altitude Trek, Wildlife Safari, Kayaking, etc., are categorised on the basis of interests and physical capabilities of the travellers. These activities attract a wide range of customers and help regulate the local economies and facilitate sustainable practices. Additionally the adventure tourism industry has opened up an avenue of business opportunities for young and aspiring entrepreneurs.
Adventure travellers these days are inclined toward experiencing an authentic feel of the place and are willing to live in the houses of local people and eat with them all the traditional cuisines. Airbnb is a fine example of a hospitality marketplace that personally connects the travellers to the locals. The young entrepreneurs are acting as the intermediary between them using technology to generate revenue for their company, allowing the locals to earn money, and giving the travellers worthwhile experiences.
Working as adventure tour operators and travel agents is lucrative business across the globe. A tech-enabled adventure tour and travel company that offers cost-effective, choices of exotic destinations, and options for accommodation and transportation is appreciated by the tourists. Where there are dozens of adventure tour operators out there online, standing out can be challenging, but technology has the solution.
Tour operators can also use Blockchain technology to enhance the security of the user’s data shared on their websites including transaction details and any sort of financial transfers. All information exchanged by the service provider and the customers are time-stamped and encrypted, thus remains safe and secure. Technology improves one-on-one communication between the service provider and customer without much costs involved.
In the year 2016, Kerala Tourism took an initiative to set up a VR zone at IGI Airport terminal-3 Delhi to let the travellers cruise the backwaters of Kerala while waiting for the flight. Part of Kerala Tourism’s “Out of Home” Marketing, it attracted over hundreds of travellers a day to experience the zeal of Kerala backwaters through a 2-minute video shot using 360-degree technology. The traveller could get in the zone with a life-size houseboat and put on the VR headset.
When it comes to adventure trips, exclusive access to the remote locations is what interests the travellers the most. The companies which enable the commutation to such remote locations, not easily accessible, through the private jets, boats, and vehicles along with safety equipment are seeing the continual growth over the time.
In the year 2016, the global adventure tourism market held the worth of $444,850 million and is now expected to reach up to $1,335,738 million by 2023. In such a volatile market, young entrepreneurs can identify and explore the right opportunities to leverage and contribute to the overall growth of adventure tourism market.
Tags: adventure tourism