Thai Airways Taps Sabre For Advanced Pricing Tools To Unlock New Revenue Streams

Published on December 9, 2024

Sabre Corporation (NASDAQ: SABR), a global leader in travel technology, has expanded its partnership with Thai Airways to include its advanced Fares Manager and Fares Optimizer solutions. This new collaboration will boost Thai Airways’ pricing capabilities and unlock new revenue opportunities.

Building on an existing long-term distribution agreement, this deal deepens the connection between Sabre and the Thai national carrier. With the implementation of Sabre’s Fares Manager and Fares Optimizer, Thai Airways aims to streamline its fare management, improve market responsiveness, enhance analyst efficiency, and refine pricing strategies to stay ahead of the competition.

“Thai Airways is committed to delivering the best value to our passengers while ensuring we maintain our competitive positioning in the market,” said Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways. “By using Sabre’s advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers.”

Sabre’s Fares Manager and Fares Optimizer enable airlines to take control of their fare strategies, analyze market dynamics, and make data-backed pricing decisions swiftly and accurately. By automating fare benchmarking and refining pricing structures, Sabre’s tools improve the efficiency of analysts, enhance pricing approaches, and contribute to increased profitability. Recently, Thai Airways expanded its fleet with new widebody aircraft, boosted frequencies on key routes, launched new destinations, and resumed international services to cities like Oslo and Milan.

“Airlines today face unprecedented challenges in managing the sheer volume and frequency of fare changes,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Our Fares Manager and Fares Optimizer solutions are designed to address these challenges by providing integrated end-to-end automation and intelligence. We are thrilled to deepen our alliance with Thai Airways and support their continued success in an increasingly complex and competitive marketplace.”