Thailand aims to attract 2 million Indian tourists in 2023

 Thursday, March 9, 2023 



The Tourism Authority of Thailand (TAT) revealed its 2023 theme “Visit Thailand Year 2023: Exciting New Chapters” at last month’s South Asia Travel and Tourism Exchange (SATTE) at the India ExpoMart in Greater Noida.

TAT sponsored an event in New Delhi just before to the trade expo titled “A Million Thanks: Incredible Thailand Night Reception” to honour the Indian travel industry for promoting Thailand as a favoured tourist destination.

After Malaysia, India was the second largest source of tourists to Thailand in 2022. Last year, about a million Indians visited Thailand, out of a total of over 11 million international tourists.

TAT applauded India’s move to eliminate COVID testing procedures for travellers arriving from Thailand beginning February 13, claiming that it will catalyse Thailand’s tourism sector’s revival. It later increased its objective for Indian tourists to 2 million from the previously estimated 1.4 million.

According to Thaneth Tantipiriyakij, president of the Phuket Tourist Association, the end of COVID-19 testing procedures in India occurred sooner than predicted, which may create positive momentum for Phuket as large tour groups return shortly. He went on to say that the testing requirement had an impact on major tour groups from India, including MICE (meetings, incentives, conventions, and exhibits) and wedding groups.

Thailand has become a popular destination for Indians over the years because it offers beautiful pristine beaches, nature reserves, rustic countryside and hillside towns, fascinating cities with stunning temples, delicious food, exciting nightlife, and high-quality accommodation at very affordable prices.

According to figures from Thailand’s Ministry of Tourism and Sports, about 2 million Indians visited Thailand in 2019, making them the third largest group of foreign people to visit. In 2018, Indians accounted for the sixth-largest group of international tourists. It is a significant increase from 2008, when 537,000 people visited and Indians were rated 11th.

The TAT booth, where visitors could experience intriguing demonstrations and seminars on crafting traditional Thai arts and crafts with Nora beading and traditional Thai potpourri, was a significant feature of Thailand’s representation at SATTE 2023.

The promotion of sports tourism was one of the TAT’s marketing activities during SATTE 2023. Golf tourism, in particular, was actively pushed through a “City Marketing” strategy.

Pattaya City held a special exhibit at the expo, presenting the popular coastal resort’s richness of sports tourism options, various attractions, and diverse range of tourism-related business establishments.

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