Thailand focuses on ‘revenge spenders’

 Thursday, October 13, 2022 


Thailand is laying a bet on “revenge spending” by tourists and huge influx of travelers from Europe and the US who are considering evading harsh winter at home for tropical weather to fast-track revival in its tourism industry.

The Southeast Asian country is hoping for a 30% upsurge next year in average spending per trip, as per Yuthasak Supasorn, the governor of the Tourism Authority of Thailand. Tourists spent an average 55,000 baht ($1,443) for each trip during the second quarter of this year, going up 17% from 47,000 baht witnessed prior to the pandemic.

With tourist arrivals expected to return to pre-Covid standards, Thailand will emphasize on gaining more from each visitor, said Yuthasak. He added that a slump in baht’s worth against the dollar to a 16-year low will shoot expenditure.

Thailand is presenting longer sojourn for tourists from about 70 countries during the supposed peak season until March after removing all Covid-related entrance restrictions for attracting tourists from destinations together with long-haul European and North American market.

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