Thailand hoping to improve tourism revenue by year end

Friday, September 2, 2022

By year end, Thailand is hoping to improve its tourism revenue to 600 billion-700 billion baht ($16 billion-$19 billion), aiming to attract high-spending groups like Indian wedding parties and honeymooners.

Popular for its white-sand beaches and nightlife, Thailand is looking forward to cash in the “pent-up demand” from the multi-billion dollar Indian wedding industry, said Siripakorn Cheawsamoot, the Tourism Authority of Thailand deputy governor.

Cheawsamoot said that as per data from the last two years, many Indian couples got married, but they couldn’t find proper honeymoon sites, or they postponed their marriage plans since they wanted to have their reception abroad including Thailand.

Foreign tourism income from January to August 28 was 186 billion baht from 4.2 million tourists. 10 million arrivals are expected for this entire year.

Thailand depends a lot on tourism as a driver of economic progression. Foreign entrances plunged to only 428,000 due to the pandemic, compared to a record-setting 40 million in 2019 when tourism added 12% to GDP.

Thailand has now dismissed majority of its pandemic-related restrictions, and the Thai government is aiming earnings of around $11 billion in the second half of this year.

Indian weddings in Thailand cost approx 10 million to 30 million baht, lasting up to a week and comprising everything from event scheduling to food preparation, decoration and transport.

Approximately 60% of Indian destination weddings in Thailand are of the residents of India.

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