Published on August 18, 2025

Thailand, Southeast Asia’s second-biggest economy, is rolling out a fresh effort to boost tourism by expanding payment choices for travelers. The Thai government just announced the ‘TouristDigiPay’ initiative, letting foreign visitors change digital currencies into Thai baht for everyday purchases. The move aims to offset the slump the tourism sector is facing, especially after a sharp decrease in arrivals from China this year.
From January 1 to August 10, 2025, Thailand welcomed 20.1 million foreign visitors, generating 937.6 billion baht (approximately US$28.8 billion) in revenue. Despite these figures, the country is facing a reduction in tourism numbers, largely due to fewer tourists coming from China, which traditionally accounts for a large portion of international arrivals.
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The new digital payment initiative is seen as a strategic response to this downturn. By implementing a system that allows tourists to use digital assets such as cryptocurrencies-Thailand hopes to improve the travel experience and attract more international visitors.
The ‘TouristDigiPay’ system aims to provide tourists with the ability to exchange their digital assets, like Bitcoin or Ethereum, for Thai baht. This new service is designed to streamline transactions, especially for those from countries that do not have established QR payment systems or cross-border payment agreements with Thailand.
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To participate, tourists will need to open an account with a digital asset provider and an electronic money service, both of which are regulated by Thailand’s Securities and Exchange Commission (SEC) and the Bank of Thailand (BOT). This will allow them to convert their digital currencies into baht and pay for goods and services using QR codes, which have become a popular method of payment in Thailand.
The ‘TouristDigiPay’ service will operate under a regulatory ‘sandbox’ a controlled environment where the system can be tested and monitored to ensure proper risk management, security, and compliance with regulations. This is especially crucial to avoid potential misuse of the digital currency system, such as money laundering or financial fraud.
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The program is exclusively available to foreign tourists who are visiting Thailand for a temporary stay. To qualify for the service, participants will need to undergo a Know Your Customer (KYC) process, as well as customer due diligence (CDD) checks. These checks are designed to ensure that the transactions comply with anti-money laundering (AML) regulations set by the Thai Anti-Money Laundering Office (AMLO).
Once registered, travelers will be able to convert their digital assets into baht and make payments through QR code scanning, which is a fast and secure payment method commonly used across the country. This is particularly beneficial for those visiting from countries that do not yet have QR payment interoperability with Thailand.
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To ensure the system is safe and reduces the risk of financial crimes, certain transaction limits will be imposed. For example, merchants with card terminals will be limited to a maximum monthly spending of 500,000 baht (roughly $15,400) per account. Smaller merchants will have a reduced limit of 50,000 baht per month.
Additionally, certain businesses that are deemed high-risk for money laundering based on guidelines from AMLO will not be allowed to accept payments through the ‘TouristDigiPay’ program. Furthermore, the system will only allow tourists to withdraw funds at the end of their stay, once they close their accounts. Direct cash withdrawals will not be permitted from their remaining balances.
While the program starts by facilitating digital asset conversions into baht for QR code payments, the Thai government has ambitious plans to extend its functionality in the future. In upcoming phases, the Tourist Wallet will be linked directly to foreign debit and credit cards, offering greater flexibility and convenience for international travelers.
This move is expected to further boost tourism by simplifying payments for travelers from countries with different banking systems. The Thai government is committed to ensuring that the ‘TouristDigiPay’ program remains secure, efficient, and user-friendly, while continuing to attract foreign visitors to the country.
For international tourists heading to Thailand, the ‘TouristDigiPay’ program could be a game-changer, especially for those who already use digital currencies or cryptocurrencies. It provides a hassle-free way to convert their assets and pay directly for services without worrying about currency exchange.
For travelers looking to take advantage of this service, it is important to remember that they will need to comply with the regulatory requirements, including the KYC and CDD checks, which are standard procedures to prevent fraud. Additionally, they should ensure they open accounts with the required digital asset and e-money providers, as specified by the Thai government.
Thailand’s new TouristDigiPay program is designed to boost tourism by letting international visitors pay with digital currencies easily and safely. The government wants to weave digital assets into the Thai economy to breathe new life into tourism and give travelers a faster, more flexible way to spend money while they explore.
As the program gets underway, travelers should keep an eye on what’s needed to join and what’s in it for them. With this fresh take on payments, Thailand is stepping up to become a trendsetter in the tourism world, ready to serve the growing wave of travelers who love tech and crave convenience.
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Tags: southeast asia, Thailand, Tourism, TouristDigiPay
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