Thailand must return the smile on its tourism employees

Published on : Friday, April 9, 2021

From all Thai travel and tourism industry stakeholders, the Pacific Asia Travel Association (PATA) is calling for immediate action, from both the public and private sectors to manage the impacts of COVID-19 on the local tourism supply chain.


Between December 2020 and March 2021, PATA together with a Swiss consultancy that works with companies to set in responsible business practices all through their business and supply chains, and with the help of the Federal Department of Foreign Affairs Switzerland, carried on a study on COVID-19 impacts on informal workers in the Thai tourism supply chain.


Dr. Mario Hardy, PATA CEO, emphasized the significance of the regular worker in the Thai travel and tourism industry
“Years ago I was on a Thai Airways flight from Singapore to Bangkok and discussed with a flight attendant the difference between Singapore Airlines and Thai International Airways. I never forget the flight attended telling me with a big smile: “SQ may be a little better sometimes, but we have the better smile.”


WTN Chairman Juergen Steinmetz kept in mind his experience and praised Dr. Mario Hardy to fight for this smile to stay alive. This what makes the people of Thailand so wonderful in the eyes of the kingdoms visitors.


PATA CEO Dr. Mario Hardy said: “The informal workers provide the local experiences that create memorable tourism. Yet, such professions are repeatedly ignored when discussing the tourism value chain, even though they make up a majority of tourism employment and provide entrepreneurial opportunities to women, youth, and the elderly. This vital sector lacks voice and is excluded from industry discussions,” he added.

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