Monday, November 12, 2018
The Tourism Authority of Thailand (TAT) was awarded “Advertiser of the Year” at the recent ADMAN Awards and Symposium 2018 and three of its marketing activities also received multiple nominations and awards.
These included its “Pa-sa-Thai Machine” (a total of 10 awards: six silver; four bronze), “Thailand Footage Trading” (a total of five awards: two silver; three bronze) and “Palette of Thailand” (total of three awards: two silver; one bronze).
TAT Governor Yuthasak Supasorn said, “On behalf of all at TAT, we are delighted to be named Advertiser of the Year at the ADMAN Awards and Symposium 2018. TAT’s primary function is to market brand Thailand to the world with creative, compelling marketing and advertising activities. And these prestigious awards show we are on the right track.”
Key features of the three award-winning TAT advertising campaigns are: Pa-sa-Thai Machine, Thailand Footage Trading, and Palette of Thailand.
Pa-sa-Thai Machine is a karaoke style machine helps personalise “Unique Thai Local Experiences” and replicates the Thai-speaking experience for foreigners. Thailand Footage Trading is an online VDO sharing platform that encourages international tourists to share videos from travelling around Thailand. Lastly, Palette of Thailand is a co-operation between TAT and the Oriental Princess cosmetic company to promote tourism-related products in vibrant shades of cosmetic colours.
