Thailand’s high hopes on tourism revenue gets big jolt from pandemic

Published on : Tuesday, December 29, 2020

Breaking previous tourist records, the Tourism Authority of Thailand ended 2019 predicting that 2020 would see 3.18 trillion baht in tourism revenue. However, a far cry from that, tourism revenue will finish the year with only 26 percent of that.

TAT Governor Yuthasak Supasorn said that total tourism revenue will amount to about 830 billion baht this year – 330 billion from foreign tourists and 500 billion from domestic travelers. 2021 doesn’t look much better either.

Next year, TAT expects tourism revenue to increase 44.6 percent to 1.3 trillion baht, with only 38.4 percent of that – 500 billion baht – coming from foreign tourists. The TAT Governor said that it won’t be until 2022 for Thailand’s tourism industry to recover to two-thirds of 2019’s figures.

TAT had expected to attract 40.8 million overseas visitors, encouraging 172 million Thais to travel. However, the pandemic and a months-long lockdown destroyed all hopes.

Only 6.7 million foreigners visited Thailand this year, with almost all of them before mid-March. In spite of spending almost 30 billion baht on subsidized travel programs, the government could encourage only 95 million Thais to travel domestically.


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