Thailand’s tourism culture enhances its soft power

Published on : Thursday, July 20, 2017

Thailand’s tourism cultureA recent research reveal that Thailand as a country is strong in tourism and culture but weak in governmental performance whatsoever. Poerland finds out that the “ones to watch” category signifies that the performance of the nation on soft power is optimist as it remains close to the top 30. Thailand ranks 36th this year. “While the country continues to grapple with political unrest, its soft power assets have been growing from strength to strength,” the report said.

The report further added that Thailand is “one of the most popular tourist destinations in the world, and the second-highest ranking Southeast Asian nation on our index”. Side by side, delicious Thai cuisine, culture and warm hospitality of the locals simultaneously played key roles in luring foreigners, the report said.

Whereas Thailand has been endorsing its ground-breaking and tech-savvy economy through the Thailand 4.0 initiative, the US-based report explains something else.


Government performance and digital sub-indices, it said, “are clear signs that the country should develop those areas to improve its soft power assets”. This covers an anticipation of a seamless power transition after the election of 2018 which is expected to provide the Kingdom the much needed space to encourage cultural production, and augment investment in the sectors like digital infrastructure and public diplomacy.

“Despite major terrorist attacks and the rise of far-right nationalist populism, the internationalist, business-friendly party of Emmanuel Macron has been handed a large mandate to lead France forward after a period of political and social unrest,” the report said.

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