Published on : Thursday, June 28, 2018
In the midst of cheers and sportsmanship of the continuing 2018 World Cup in Russia, some buses in the host country featuring the words “Wonderful Indonesia” have been noticed, cruising the streets of Moscow and St. Petersburg.
Through a press release quoted by KompasTravel, the Tourism Ministry mentioned that the pictures of Bali and the Borobudur temple with Wonderful Indonesia and 2018 Asian Games logos have been put on two open-top buses.
Since June 1st, these buses have been driving around and will carry on operating on all the main roads of Moscow until July 15, or the day of the World Cup’s final match.
Also, the ministry has placed Wonderful Indonesia advertisement on digital billboards on the main road of Novy Arbat, Moscow as well as shopping and entertainment center Yerevan Plaza.
In St. Petersburg, around 21 buses and four mini buses with the logo and photos have been operating since Tuesday as well.
As per Tourism Minister Arief Yahya, with football being the most-watched sport in the world, endorsements related to it are considered to have great potential.
He also added that the advertisements were considered an effectual way with the whole world’s eyes on the biggest soccer event.
In 2016, the ministry executed a similar promotion during the Euro Cup in France.