The DET of Dubai is set to deliver data driven media campaigns

 Saturday, October 22, 2022 


After going through two years of restricted opportunities due to the pandemic conditions, travel demand is rising very fast. People have started dreaming big and now they want to have experiential journeys that motivate them with lifelong memories. Before the world got aware of COVID-19, organizations handling destination management like Dubai’s Department of Economy and Tourism were looking for opportunities to generate awareness for its city and arrest traveler’s attention completely.

DET has renewed its digital media partnership with Amadeus keeping that in mind, to carry on leveraging the power of Amadeus’ business intelligence solutions and media services on its travel advertising platform. This will clear the way for the release of campaigns which are custom, omni-channel marketing, powered by the most comprehensive business intelligence data of the hospitality industry.

The collaboration has helped DET to gauge success and get further ideas into the intention of the traveler and patterns with extraordinary results. Till date, since early 2020, the advertising campaigns have driven over 1 million bookings, even during the uncertainty of the pandemic times. Understanding the changing dynamics of the market and the urgency to stay much in the lead of the shifting marketing trends, the Amadeus team has carried on to improving the technology used to deliver tailored marketing campaigns for destinations. The team of late has enhanced machine learning and artificial intelligence capabilities with an increasing and diverse set of insights across hotels.

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