Published on : Thursday, October 15, 2020
The European Commission organized a meeting primarily targeted at exploring paths out of the challenges of coronavirus and chances of gaining a sustainable recovery of tourism hit majorly by the virus.
After nine years of growth, EU’s tourism ecosystem is among the most badly affected by the global pandemic, reports Xinhua news agency.
All through the day on Monday, participants at the European Tourism Convention considered the challenges as well as the opportunities of the EU tourism and recommended set of actions as a basis for the promises and further discussion feeding into the European Agenda for Tourism.
To quote EU Commissioner for Internal Market Thierry Breton, “Tourism — one of the biggest sectors of our economy — is the hardest hit by the coronavirus pandemic. The Commission is providing unprecedented support for this extraordinary situation, including financial means for struggling businesses.”
In general, participants approved that the new post-pandemic tourism era will attract new chances and challenges as well, particularly for more sustainable, greener tourism and information accessible and data-driven tourism, which will enable the digital transition.
“Although the virus is still with us, now is the time to pave the way for a greener and more digital tourism,” Breton said.
Zurab Pololikashvili, the Secretary-General of the UN World Tourism Organization also urged the governments to support green investment that would drive sustainable recovery from the pandemic crisis.