The First Group Hospitality Welcomes Maria Kuzeva as Corporate Director of Wellness & Spa to Lead Expanding Strategy, New Update

Published on January 7, 2026

The First Group Hospitality, renowned for its bold developments in the hospitality industry, has recently appointed Maria Kuzeva as the Corporate Director of Wellness & Spa. With over 20 years of experience in the wellness sector, Kuzeva is set to lead the company’s wellness operations, enhancing the brand’s wellness offerings across its expanding portfolio.

This key appointment aligns with the growing importance of wellness within The First Group Hospitality’s evolving strategy. As the company embarks on an accelerated growth trajectory, the wellness sector is increasingly becoming a priority. Kuzeva’s vast expertise in wellness operations, concept development and brand creation will prove invaluable as she takes on the responsibility of driving a cohesive wellness vision across the company’s hotels.

Maria Kuzeva Brings Expertise to The First Group Hospitality

Maria Kuzeva’s career is marked by her leadership in some of the world’s most iconic wellness-focused properties. She has a wealth of experience from her time at renowned destinations such as Madinat Jumeirah, Atlantis The Palm and Atlantis The Royal. Her role at these prestigious locations has cemented her reputation as a seasoned expert in creating luxury wellness experiences.

At The First Group Hospitality, Kuzeva’s appointment reflects a strategic shift toward enhancing the company’s wellness offerings. Her mandate is clear: to integrate wellness seamlessly into The First Group Hospitality’s operations and to curate a wellness experience that aligns with the company’s expanding global presence.

A Strategic Move Amidst Expanding Growth

The appointment of Maria Kuzeva comes at a time of significant growth for The First Group Hospitality. As the company continues to expand, launching iconic projects such as Ciel Dubai Marina and Vignette Collection by IHG—the world’s tallest hotel—it is clear that wellness is now a central pillar of its growth strategy.

In addition to Kuzeva’s appointment, The First Group Hospitality has signed franchise agreements with prominent brands like Marriott International and IHG. These collaborations will further enhance the company’s portfolio, opening doors to new markets and reinforcing its commitment to providing world-class hospitality.

The company’s expansion is not limited to the Middle East, as it has also made its entry into Europe with the launch of the Gennadi Seaside Resort. This strategic expansion into Europe demonstrates The First Group Hospitality’s ability to adapt and cater to a diverse range of travelers while maintaining a strong focus on wellness and luxury.

Wellness as a Central Focus of The First Group Hospitality’s Strategy

With wellness becoming an increasingly sought-after experience in the hospitality industry, The First Group Hospitality’s investment in wellness is timely. As travelers become more health-conscious and seek holistic experiences, the demand for wellness-focused destinations is on the rise.

Maria Kuzeva’s leadership in this area will guide The First Group Hospitality in delivering innovative and exceptional wellness offerings. Kuzeva’s experience in crafting wellness concepts that resonate with a global audience will help the company cater to the growing demand for holistic and rejuvenating experiences.

Growth and Wellness Integration

The First Group Hospitality’s recent leadership appointment signals a forward-thinking approach to its brand evolution. With a strong focus on wellness, the company is poised to capitalize on one of the most lucrative sectors in the hospitality industry. As the company continues its growth across regions, wellness will be integrated into its new and existing properties to ensure that each guest enjoys an unparalleled experience.

The future of The First Group Hospitality looks promising, with the integration of wellness under the guidance of Maria Kuzeva adding significant value to its expanding portfolio. As the company continues to grow, its commitment to offering luxurious wellness experiences will undoubtedly attract a broad spectrum of travelers seeking both relaxation and revitalization in every destination it operates.