The head of Tourism New Zealand resigned

Published on : Thursday, October 29, 2020

Since March 2017, Stephen England-Hall has been associated with the organization. Today, he confirmed that he will be shifting his base to Queenstown after he decides to step down in January to acquire the role at Wayfare later Jan 2021.


To quote England-Hall, “Tourism will play a crucial role in our nation’s recovery and future prosperity and I believe Wayfare can be a leader in making this happen. I am pleased to be staying in the tourism family to continue supporting the sector. Tourism New Zealand is in a fantastic space with a firm focus on encouraging domestic visitation to support New Zealand’s recovery, keeping the brand alive internationally for the return of overseas visitors while ensuring that tourism gives back more than it takes to Aotearoa and its people.”


Tourism New Zealand Board chair Jamie Tuuta explained that England-Hall so far did a incredible job in endorsing New Zealand domestically as well as internationally.


“From day one Stephen has advocated for a tourism sector that gave back more than it takes to our people and communities and has played a leading role working alongside government and other agencies on ways to achieve this,” he said in a statement.


“As we continue to face Covid-19 challenges, it’s an incredibly important time to continue our work to encourage domestic visitation and support the industry so we will be recruiting for a new chief executive immediately.”
Wayfare is the corporate identity of tourism companies like the Real Journeys, Cardrona Alpine Resort, Go Orange, International Antarctic Centre and Canyon Food & Brew Co.


Its chair Jim Boult mentioned that the board was quite happy to welcome Stephen England-Hall on board as the new chief executive.


“Mr England-Hall brings with him a wealth of tourism industry knowledge and deep understanding of both the domestic and international markets that will be invaluable in these extraordinary times,” he said in a statement.
Before, he headed the Loyalty NZ, which is the company behind Flybuys and the analytics business LAB360.


To quote Boult, “We are especially excited by Stephen’s expertise in the digital world. His hands-on experience in what it means to be a digitally enabled consumer business will be vital to the ‘new normal’ for Wayfare.”

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