Published on : Thursday, February 18, 2021
The Hong Kong Tourism Board (HKTB) has announced its first global fan-engagement programme, “Hong Kong Super Fans,” to speed up its promotional efforts as part of the post-Covid-19 tourism-recovery plan that it was developing over the past year. Key Canadian influencers have been invited to the programme.
In the midst of stringent restrictions on international travel, and as the world starts to roll out vaccines in hope of resuming normality, the HKTB is exploiting the power of community to remind people why they love Hong Kong and to stimulate excitement about visiting the city once borders start opening again.
To quote Dr. YK Pang, the Chairman of the HKTB, “The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong. The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”
The Hong Kong Tourism Board in Canada has invited Super Fans – Canadians with social influence and a genuine connection to Hong Kong – to participate in exclusive online and offline activities intended to showcase the best that the city has to offer. Together with other Super Fans around the world, once international travel resumes, these Canadians will be invited to explore Hong Kong in all its glory – from heritage attractions to hidden local gems and exciting new happenings, and share their experiences with their audience (Fans & Friends). As an appreciation, the HKTB has also organized a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.
The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East and the Americas.
“As the HKTB continues to leverage the ‘Holiday at Home’ campaign to encourage the people of Hong Kong to rediscover our hometown, the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travelers across the globe,” added Dr. Pang.
Tags: Hong Kong Tourism Board