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The Leyte province in Philippines keeps the ‘I shall return’ tourism slogan

Thursday, April 12, 2018

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The Leyte province in PhilippinesThe Leyte province in Philippines has no need to introduce a new tourism slogan, as the celebrated words of Gen. Douglas McArthur’s goes like “I shall return” is still the best tagline in endorsing Leyte to tourists, as per the Governor Leopoldo Dominico Petilla.

 
This was the reaction of Petilla when questioned if the region will chase footsteps of Tacloban City, which introduced its campaign slogan “Tacloban: The Happiest People in the World” recently to lure more tourists.

 
Netizens extensively condemned the tagline highlighting grammatical errors and does not supposedly “reflect” on realities.

 
“Leyte Gulf Landing is one of the biggest events in the history of our province that we always commemorate and it instills patriotism (in) us. So we continue promoting that, for now it should be sufficient,” Petilla said Wednesday.

 
“I shall return” is the famous statement of MacArthur after expressing disappointment over the Japanese invasion in the country during World War II.

 
That assurance then turned out to be his mantra in the next two and a half years and he would repeat it often in public appearances.

 
The American general satisfied that assurance when he landed in Leyte to liberate the country.

 
Asserting on the popular statement, the province introduced several years ago the tourism campaign “Once you see Leyte, you shall return”.

 
“Many tourists have been returning to Leyte every year because of this. It’s still the best tagline for Leyte because we always want the tourist to return,” Petilla said.

 
Petilla explained that even though the region has immense tourism potentials with the presence of famous island destinations, the ideal manner to endorse tourism is to reduce poverty that threatens security.

 

 

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