The Mediterranean resorts in Spain adjusts with domestic tourists

Thursday, May 14, 2020

The Mediterranean beach resorts in Spain are all prepared to present a unique look this summer 2020 as they, like tourism resorts around Europe, are aiming to attract domestic holidaymakers.

Beach lovers from Europe were primarily seen since the 1960s in the Spanish ‘costas’ seeking the sun.

For the first time in history, these destinations are more and more aiming on their locals i.e. Spaniards because of limitations on international travel post coronavirus outbreak.

All over Europe, it is a same story with tourism trying to make the most of a difficult situation by targeting their domestic frontier. By the autumn, there is hope that the holiday market will get back its original look.

The international tourist office in Spain, Turespaña, normally manages campaigns to draw foreign tourists, but Spanish minister for tourism, Isabel Oliver, said it was revamping its efforts to attract domestic holidaymakers. 
“Initially we had the slogan ‘Spain is waiting for you’ – a measured approach,” Oliver told local media. “Now we are working on videos and campaigns in Spain, which is exceptional because Turespaña has never aimed to promote inside the country but looked at other markets.”

Also, the tourist office in Catalonia is targeting on national tourism. The tourism of this part has been hit really badly by the virus lockdown because 73 percent of its visitors from other countries and 56 percent of expenditure is by Europeans from other countries. 

“Our immediate strategy will be to shift our focus from the international markets into the domestic market, Catalonia and Spain,” said a Catalan tourism spokesman. 

“We are preparing a promotional campaign in coordination with the smaller regional tourism boards of Catalonia to be launched before the summer to attract visitors from the domestic market.”

The tourism industry all over Europe is refocusing with Germany to see an expected 28.1 million fewer overnight stays from tourists from European countries between May to August 2020. A total cancelation of the summer tourism season would see a loss of $17.8 billion.

The tourism of In Northern Ireland has been hit hard, with a survey from Tourism NI finding that the pandemic impact would be severe on 79 percent of businesses in the short term.

« Back to Page