The Philippines DOT presents refreshed “It’s More Fun in the Philippines” campaign at ITB Berlin

Published on : Wednesday, April 24, 2019

After the launch of the refreshed “It’s More Fun in the Philippines” campaign last February, the Department of Tourism (DOT) recently presented the refreshed campaign at ITB Berlin, which is the leading trade show for the worldwide travel industry. The revived campaign had its global debut at the Philippine booth.

 

Led by the Tourism Secretary Bernadette Romulo-Puyat, the Philippine contingent to the ITB Berlin displayed what the country has to offer in the fields of art and design, crafts, food and entertainment, as part of the DOT’s aggressive drive to sell the Philippines on the global tourism map.

 

The Philippine booth, created by award-winning designer Kenneth Cobonpue, had a contemporary Filipino design showcasing Filipino creativity and artistry.

 

There was a live demonstration of Philippine weavers from Luzon, Visayas and Mindanao. There was also a mouthwatering traditional Filipino food feast prepared by Asia’s Top Female Chef for 2016 Margarita Fores as well as servings of newly roasted, sustainably sourced coffee from Filipino farmers by El Union.

 

Puyat said, “I am positive that the ‘It’s More Fun in the Philippines’ campaign, with its refreshed sense of purpose, will continue to be successful, more so as we focus on sustainable tourism. With more and more travelers conscious about their ecological footprint and the cultures and experiences they are consuming, we intend to address these issues head on, fostering a balance of development and conservation while ensuring that this paradigm shift is truly made more fun.”


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 06 SATTE-GenX-Virtual-Expo
  • 11 i-meet-hotel
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. DRT SHOW BEIJING

      August 14 - August 16
    2. IBTM AMERICAS 2020

      August 26 - August 27
    3. UITT

      September 1 - September 3
    4. RBHK Restaurant & Bar

      September 1 - September 3
    5. World Routes

      September 5 - September 8
Get our toolbar!
Review www.travelandtourworld.com on alexa.com